Ephemeral (Unisex Hoodie White)

The art of this hoodie is based in the Buddhist concept of Mugenhouyou (むげんほうよう) which means capturing the delicate, fleeting essence of life (like the lotus flower used in our design). The term itself weaves together symbols that express how our world—like a vision, a shadow, or a bubble—is beautiful but transient, elusive but present, deeply meaningful yet impossible to hold.  It is more than just a concept—it’s a way of understanding the world that emphasizes the importance of mindfulness and acceptance. In our modern lives, this ancient Buddhist philosophy reminds us to see the beauty in impermanence and to embrace each moment as it comes.

Our hoodie is (and we know it!) the softest one you`ll ever own! And it comes with a cool and exclusive design with an inspirational message. You will love this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chilly evenngs.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

• 100% cotton face
• DTG (Direct-to-garnet printing) for exceptional clarity and detail as the ink bonds directly with the fabric, creating a soft feel and a lasting design that holds up after many washes. After the first wash, the print will look more detailed and vibrant. 
• Gender Neutral (Unisex)
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
•  Matching flat drawstrings
• 3-panel hood
• Blank product sourced from Pakistan
  
  Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.
  

Hoodie Size Guide